Selected work, SMARTsemi, Semiconductor platforms

SK hynix.

Design and development for SMARTsemi’s SK hynix site and main website, including custom catalogs and search, content management, customer portals, analytics, and email automation, plus SEO for the SK hynix site.

Both websites were built for SMARTsemi, including its dedicated SK hynix product site. Live sites may have changed since the work was completed.

Organic search sessions, year over year: +21%
Form submissions: 2,049
Lighthouse accessibility, SK hynix site: 93
Lighthouse SEO, SK hynix site: 92

The contribution

Thousands of memory parts. A few clicks to a quote.

SMARTsemi, a Penguin Solutions brand, is an authorized distributor of SK hynix memory modules. Two websites: its dedicated SK hynix site and its main semiconductor platform.

Website design & implementation across both sites
Custom catalogs & search
Content management
Customer portals
Analytics & email automation
Search engine optimization · SK hynix site

Find the right part fast.

Engineers and buyers search by SKU or filter by family, density, organization, voltage, and grade to narrow a large catalog to the exact module. Every result leads straight to a quote or sample request.

Give each product range a clear destination.

SMARTsemi’s main semiconductor website and its dedicated SK hynix site share the same approach: custom catalogs and search at the centre, with content management and customer portals behind them so the team can keep products current and serve customers.

Turn search visibility into inquiries.

SEO for the SK hynix site, analytics, and email automation connect discovery with follow-up. On desktop in Google Lighthouse, the SK hynix site scores 93 for accessibility, 92 for SEO, and 83+ for performance, and the main SMARTsemi site scores 91 for accessibility and 85 for SEO. In the past year, organic search sessions grew 21% year over year, and 876 people submitted 2,049 forms, including quote and sample requests, new-part sourcing, and product alerts.

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