Strategy-led marketing for growing businesses
Multicomma

GROW, Email marketing

Give the next conversation a head start.

An inquiry, signup, or purchase is the start of a relationship. Use relevant campaigns and carefully planned automations to answer the next question, follow up consistently, and give customers a useful reason to return.

Plan your email marketing
An email scheduled, sent, and confirmed as delivered.

Sound familiar?

Follow-up depends on someone remembering, your list hears from you only when there is a promotion, or the website and email platform do not work together.

The aim

A connected email setup with purposeful messages, documented triggers, and a manageable plan for campaigns and improvements.

The scope

Useful messages. Clear reasons to send them.

Campaign volume, sequence length, platform costs, and integrations are agreed before work begins. You approve the content and audience; signup preferences and unsubscribe handling are part of the setup.

What’s included

Audience segments & customer journey planning

Signup forms & website integrations

Welcome, inquiry & customer follow-up sequences

Newsletter & campaign copy, design & setup

Trigger testing, reporting & ongoing improvements

How we’ll assess the work

Review relevant clicks, replies, inquiries, and purchases where tracking allows, alongside unsubscribes and delivery issues. Define useful actions for each sequence and compare the results with actual customer activity.

From strategy to execution

How the work
comes together.

  1. Map the moments

    Identify the moments when a message would help, who should receive it, and the next action it should support.

  2. Write & connect

    Create the copy and email layouts, connect the agreed data, and define sequence entry and exit rules.

  3. Test & refine

    Test triggers, links, exclusions, and unsubscribe handling, then review customer actions to refine the work.

A closer look

Follow-up built into the website work.

Viracon’s project included automated email processes alongside website development, a custom configurator collaboration, analytics, and SEO. See the work in context.

Explore the case study

Better together

What else might help?

All services

Let’s talk about your business

Let’s talk about
your follow-up.

Bring the business goal and the obstacle in your way. Leave the first conversation with a clearer sense of fit, priorities, and what a useful next step could look like.

Plan your email marketing